June 20th, 2016

If You Build It, They Will Come (Unless You Didn’t Have a Marketing Strategy)

My wife and I love to bring people together. This usually happens at the dinner table and for different reasons. For her, she loves to cook and cook well, and I’m not just saying that because she might read this. Adventurous artichoke and cheddar breads or chocolate-raspberry cupcakes always come out amazing. For me, I bring people to the table for games – party games, strategy games, card games, you name it. When we retire we see a potential business in our future. I would love to operate a family-friendly board game cafe and she would love to own a bakery. Somehow I think these could smash together into a hybrid, making great money and great memories. Half of the space would be filled with shelves of games and spacious tables and my wife would sell coffees, baked goods, and gourmet meals on the other half. But how would we ever get there? How do we pick a location? How do we take a passion and make it a reality? I recommend using the resources afforded to you the award-winning Small Business Information Center of CCPL.

CCPL offers marketing books, databases filled with useful regional statistics, free programs, plus one-on-one appointments with a professional librarian to discuss your ideas and goals. These are cost-free materials and services. You just bring optimism and a good work ethic.

Be your own catalyst for positive change and try some of the following titles:

 

Main Street Entrepreneur

Main Street Entrepreneur by Michael Glauser helps you understand how to grow and maintain a business with clear purpose. It explains how to build on what you know and do so tenaciously. We can’t all create the next Google or Facebook, but this 2016 book can help you with your approach to local business, and enrich the lives of your community.

 

 

Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing by Perry Marshal is exactly what it sounds like, but don’t let the boring name fool you. Entrepreneur Magazine put out this 2016 edition, and this is great to have next to your laptop for reference.

 

 


Get Scrappy

Get Scrappy is my favorite 2016 marketing book so far, and not just for its great title. This is the small book that packs a punch in the digital marketing department. If you are specifically looking to get an edge on your blogs, your videos, and your social media presence, this is the book to checkout. It’s hard to keep up with an online world that is constantly reinventing itself, but this new title should help you keep up.

 

The 10% Entrepreneur

And what about the people who want to start up a business and not quit their day job? I have a brand new book for them, too. The 10% Entrepreneur understands the reality that sometimes you can’t just quit your current job and put all of your eggs in one basket. First of all, you don’t know if that will work. Secondly, it’s scary. Written by Patrick McGinnis who has been there and done that, this slim little volume lays out a step-by-step plan to stay smart, stay secure, and make progress on your dream. (Plus, anybody who dedicates their book “to all my teachers – especially my parents” is alright if you ask me.)

 

To make an appointment with the SBIC to brainstorm business concepts, discuss your plans, look for specific business information, work on marketing, financial strategies and more, stop by the Elkton Central Library at 301 Newark Avenue in Elkton, or call us at 410-996-5600 ext. 128, or email us at sbic@ccplnet.org .

Sign up for our newsletter, the LINK, right here so you always know about upcoming business programs and opportunities.

For a list of small business and marketing resources including the titles described in this blog, click here.


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June 13th, 2016

Homesteading

vegetables-790022_640Are you interested in learning more about backyard farming this summer? Check-out these homesteading programs at your local branches:

Backyard Chickens 101
Cecilton Branch Library, Tuesday, June 14 at 6:30 pm
Get an introduction to backyard chicken keeping from Beth Tumas of Aristos’ Harvest Farm and Apiary.

Canning with J.R.
Perryville Branch Library, Saturday, July 16 at 11 am
Get canning with J.R.! Local cookbook author, J.R. Coffey, will demonstrate the water-bath method, with a tasting to follow.

Local Bees and Honey with Myrl Stone
North East Branch Library, Monday, July 18 at 6:30 pm
Chester County Beekeeping Association President Myrl Stone talks about the importance of pollination, how his bee farm operates, shows off a honeycomb, and takes your questions about working with nature.

If you’re ready to learn more, CCPL has a sizable collection of books and magazines on homesteading and related subjects. You can also download current periodicals through Zinio where you’ll find magazines like Mother Earth News Food and Garden, American Patchwork and Quilting, Field and Stream, and Organic Life. Through our digital library you can access a comprehensive periodicals collection supporting research in agriculture in the Agriculture Collection. Also in the digital library you’ll find our Gardening, Landscape and Horticultural database.

One of the benefits of holding a CCPL library card is access to free online learning through Gale Courses. Explore the course catalog and you’ll see that it isn’t just about developing workplace skills. You’ll discover courses under Personal Development, including Health and Wellness, where you can find courses like: Introduction to Natural Health and Healing, Start Your Own Edible Garden and Handling Medical Emergencies.

What’s your favorite part of backyard farming: caring for the animals, growing the plants or the canning the harvest?


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