November 28th, 2016

Plan for your business with Demographics Now

dnowAs a business owner or aspiring entrepreneur, predicting industry trends and demographic changes can be a crucial component of future success.  Nearly every entrepreneur would probably agree with this, but the challenge comes in learning how to accurately predict these changes and where to go to find this type of information.  For Cecil County Public Library cardholders, look no further than your home computer/device or your local library branch.

From a computer and with your library card number, you can access the database Demographics Now at http://www.cecil.ebranch.info/small-business/business-plan-help/.  Demographics Now gives users fast and easy access to detailed demographic information for Maryland state, counties, and towns with customizable searches.  The demographic information found within Demographics Now provides information helpful for marketing, business planning and advertising, as well as facts on population, income, and consumer expenditures using Census information.

Here is an example of how this database can work for an entrepreneur.  If an entrepreneur is interested in opening a car repair business in Cecil County, Demographics Now allows users to see how many people in Cecil County own 1 car, 2 cars, 3 cars etc and how many cars they are projected to own in 2021.   The database provides information on approximately how much Cecil County residents are spending on motor repair, tires, body work, etc. and how much they are predicted to spend on these things in 2021.  The user can see the projected changes from 2016-2021 in household income, age, educational attainment, and housing type.  The database allows users to dig deeper and analyze differences between zip codes too.  Users can see the percentage of households in Cecil County that visited an automotive repair retail establishment, and this is just a small fraction of what is available.

Personalized assistance with this database is available for free by contacting the Cecil County Public Library’s Small Business Information Center.  The Small Business Information Center provides free information and assistance with the process of starting a small business and can be reached at 410-996-5600 ext. 128 or by email at sbic@ccplnet.org.

 


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November 14th, 2016

Harry Potter

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I grew up with Harry Potter. I was enduring adolescence with the reassurance that at least there would always be a Harry Potter book (or movie) to look forward to. When Harry Potter was going through his adolescent angst, I was right there with him. I can’t say I really understood what it was like defeating a Dark Lord, but I’d like to think SATs and college applications were equally draining. And then it was over. I’m sure everyone remembers–or knows someone–who went through the “post-Potter depression” that occurred after the last book.

But my generation isn’t the only one who grew up with Harry Potter. I see young kids picking up the first book for the first time, older couples grabbing the audiobook for a road trip– people are still growing up with the Boy Who Lived, and it’s as popular as ever.

Some fans are annoyed that JK Rowling is still writing about Harry Potter and didn’t like the Cursed Child script that came out last summer. These fans want the series to be crystallized in memory as being just the seven books. But I embrace it. How could I not be thrilled to be once again immersed in the Harry Potter universe? I know it will never be like the original seven books, but I look forward to the new movies and the spin-offs.

To celebrate the film release of “Fantastic Beasts & Where to Find Them,” based on JK Rowling’s book of the same title, CCPL is hosting events in November! On Wednesday, November 16th, the Elkton Central Library is hosting two off-site events. Dr. Bernard McKenna, a University of Delaware professor, will give a talk on “Spellcasting in Harry Potter” at 6 pm. After the talk, there will be a Harry Potter Trivia game. Both events will take place at Minihane’s in downtown Elkton.

 

For the teen crowd, come to Potter-Con! Make a wand, play quidditch, have some butterbeer. Costumes are definitely encouraged. Potter-Con will take place at Elkton Central Library on Nov. 17th, 4-6pm, and at Chesapeake City Branch Library on Nov. 29th, 4-6pm.

If you can’t make it to any of the events, stop by your nearest CCPL branch and pick up a Harry Potter DVD, book, or audiobook to remind yourself of why it’s one of the bestselling series of all time.


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