November 28th, 2016

Plan for your business with Demographics Now

dnowAs a business owner or aspiring entrepreneur, predicting industry trends and demographic changes can be a crucial component of future success.  Nearly every entrepreneur would probably agree with this, but the challenge comes in learning how to accurately predict these changes and where to go to find this type of information.  For Cecil County Public Library cardholders, look no further than your home computer/device or your local library branch.

From a computer and with your library card number, you can access the database Demographics Now at http://www.cecil.ebranch.info/small-business/business-plan-help/.  Demographics Now gives users fast and easy access to detailed demographic information for Maryland state, counties, and towns with customizable searches.  The demographic information found within Demographics Now provides information helpful for marketing, business planning and advertising, as well as facts on population, income, and consumer expenditures using Census information.

Here is an example of how this database can work for an entrepreneur.  If an entrepreneur is interested in opening a car repair business in Cecil County, Demographics Now allows users to see how many people in Cecil County own 1 car, 2 cars, 3 cars etc and how many cars they are projected to own in 2021.   The database provides information on approximately how much Cecil County residents are spending on motor repair, tires, body work, etc. and how much they are predicted to spend on these things in 2021.  The user can see the projected changes from 2016-2021 in household income, age, educational attainment, and housing type.  The database allows users to dig deeper and analyze differences between zip codes too.  Users can see the percentage of households in Cecil County that visited an automotive repair retail establishment, and this is just a small fraction of what is available.

Personalized assistance with this database is available for free by contacting the Cecil County Public Library’s Small Business Information Center.  The Small Business Information Center provides free information and assistance with the process of starting a small business and can be reached at 410-996-5600 ext. 128 or by email at sbic@ccplnet.org.

 


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September 30th, 2016

Attention Business Owners, Aspiring Entrepreneurs and Job Seekers – We’ve got a resource tailored just for you!

25171510533_bd5d080cae_zDatabase is a word librarians throw out there, but it’s not always clear what we mean. I want to share a database that you will use, wish you knew about before, and then use again and again. What is it? Reference USA.

Reference USA is easy to use and free to all Cecil County Public Library cardholders, accessible through our website www.cecil.ebranch.info, whether you are in the library, on the go or at home. This business database carries a file for each business and the information is drawn from public records, such as number of employees, sales volume, year established, credit rating, business location, executive name, square footage of building, hours of operation, company news, and amount spent on payroll.

If you are a job seeker and have landed that coveted interview, do your research on the company before the interview using Reference USA. You could find valuable information that may impress an interviewer. Perhaps you are seeking a job in a certain industry. For example, you could search for all HVAC contractors in Cecil County, and it would pull up a list of them and link each record to www.Indeed.com to tell you if they are hiring.

Are you an aspiring business owner or current business owner? This resource will prove so valuable. You can look up your competitors and do searches by specific geographic areas. You can see how many employees your competitor has hired this year, how their sales volume has changed over the years. Perhaps you are looking for business collaborators. This database will allow you to type in a specific industry and geographic area and voila – a list of businesses matching your search criteria will appear.

In conjunction with this powerful resource, we also offer personalized one-on-one assistance with your searches. Please call our Small Business Information Center at 410-996-5600 ext. 128 to make an appointment. The library is here to help you succeed!

(Image courtesy of wocintechchat.com)


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