June 20th, 2016

If You Build It, They Will Come (Unless You Didn’t Have a Marketing Strategy)

My wife and I love to bring people together. This usually happens at the dinner table and for different reasons. For her, she loves to cook and cook well, and I’m not just saying that because she might read this. Adventurous artichoke and cheddar breads or chocolate-raspberry cupcakes always come out amazing. For me, I bring people to the table for games – party games, strategy games, card games, you name it. When we retire we see a potential business in our future. I would love to operate a family-friendly board game cafe and she would love to own a bakery. Somehow I think these could smash together into a hybrid, making great money and great memories. Half of the space would be filled with shelves of games and spacious tables and my wife would sell coffees, baked goods, and gourmet meals on the other half. But how would we ever get there? How do we pick a location? How do we take a passion and make it a reality? I recommend using the resources afforded to you the award-winning Small Business Information Center of CCPL.

CCPL offers marketing books, databases filled with useful regional statistics, free programs, plus one-on-one appointments with a professional librarian to discuss your ideas and goals. These are cost-free materials and services. You just bring optimism and a good work ethic.

Be your own catalyst for positive change and try some of the following titles:

 

Main Street Entrepreneur

Main Street Entrepreneur by Michael Glauser helps you understand how to grow and maintain a business with clear purpose. It explains how to build on what you know and do so tenaciously. We can’t all create the next Google or Facebook, but this 2016 book can help you with your approach to local business, and enrich the lives of your community.

 

 

Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing by Perry Marshal is exactly what it sounds like, but don’t let the boring name fool you. Entrepreneur Magazine put out this 2016 edition, and this is great to have next to your laptop for reference.

 

 


Get Scrappy

Get Scrappy is my favorite 2016 marketing book so far, and not just for its great title. This is the small book that packs a punch in the digital marketing department. If you are specifically looking to get an edge on your blogs, your videos, and your social media presence, this is the book to checkout. It’s hard to keep up with an online world that is constantly reinventing itself, but this new title should help you keep up.

 

The 10% Entrepreneur

And what about the people who want to start up a business and not quit their day job? I have a brand new book for them, too. The 10% Entrepreneur understands the reality that sometimes you can’t just quit your current job and put all of your eggs in one basket. First of all, you don’t know if that will work. Secondly, it’s scary. Written by Patrick McGinnis who has been there and done that, this slim little volume lays out a step-by-step plan to stay smart, stay secure, and make progress on your dream. (Plus, anybody who dedicates their book “to all my teachers – especially my parents” is alright if you ask me.)

 

To make an appointment with the SBIC to brainstorm business concepts, discuss your plans, look for specific business information, work on marketing, financial strategies and more, stop by the Elkton Central Library at 301 Newark Avenue in Elkton, or call us at 410-996-5600 ext. 128, or email us at sbic@ccplnet.org .

Sign up for our newsletter, the LINK, right here so you always know about upcoming business programs and opportunities.

For a list of small business and marketing resources including the titles described in this blog, click here.


Tags: , ,


September 8th, 2015

Smart Marketing for Small Businesses

Attention Small Business Owners and Aspiring Entrepreneurs:

  • Are you overwhelmed by all the small business marketing options out there?
  • Do you feel your small marketing budget is holding you back from successfully reaching your target market?
  • Do you worry that your current marketing strategy is not letting you stand out from the competition?

“Smart Marketing for Small Business” is a free event at Cecil College, Elkton Station on Friday, September 11, 2015 from 8:30am to 11:30am that will address these vexing small business marketing issues facing your small business.

Matt Christ from Brand3, a virtual advertising and marketing firm, will discuss with attendees how to maximize their marketing strategy.  Matt has managed and produced effective brand and marketing strategies for a wide range of corporate and non-profit organizations in the mid-Atlantic region. His success is driven by the simple belief that the quality standards that make national brands successful should be applied to every size business.

Josue Sierra is a digital marketing leader at W.L. Gore & Associates in their consumer fabrics division. He has over 15 years of experience leading businesses large and small in implementing effective digital marketing, including email marketing.  He will explain how to create effective email marketing campaigns that really work.

This event is sponsored by the Cecil Business Resource Partners.  A free breakfast will be provided and Director of Cecil County Office of Economic Development Lisa Webb will provide opening remarks.  To sign up for this free event, visit: https://smartmktg.eventbrite.com.

 


Tags: , , ,