September 8th, 2015

Smart Marketing for Small Businesses

Attention Small Business Owners and Aspiring Entrepreneurs:

  • Are you overwhelmed by all the small business marketing options out there?
  • Do you feel your small marketing budget is holding you back from successfully reaching your target market?
  • Do you worry that your current marketing strategy is not letting you stand out from the competition?

“Smart Marketing for Small Business” is a free event at Cecil College, Elkton Station on Friday, September 11, 2015 from 8:30am to 11:30am that will address these vexing small business marketing issues facing your small business.

Matt Christ from Brand3, a virtual advertising and marketing firm, will discuss with attendees how to maximize their marketing strategy.  Matt has managed and produced effective brand and marketing strategies for a wide range of corporate and non-profit organizations in the mid-Atlantic region. His success is driven by the simple belief that the quality standards that make national brands successful should be applied to every size business.

Josue Sierra is a digital marketing leader at W.L. Gore & Associates in their consumer fabrics division. He has over 15 years of experience leading businesses large and small in implementing effective digital marketing, including email marketing.  He will explain how to create effective email marketing campaigns that really work.

This event is sponsored by the Cecil Business Resource Partners.  A free breakfast will be provided and Director of Cecil County Office of Economic Development Lisa Webb will provide opening remarks.  To sign up for this free event, visit:


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November 24th, 2014

Small Business Saturday

2014_SBSI am very excited to introduce our first guest blogger, Patti Paulus.  My position as the small business librarian started almost six years ago, and I have had the pleasure of knowing Patti as a client and friend for the past five years.  I am so proud that the idea of an artist co-op from five years ago launched into such a successful business, The Palette & The Page.  She has positively contributed so much to the downtown revitalization of Main Street in Elkton and the store makes shopping local a no-brainer!

By now you have probably heard about “Small Business Saturday” which is the Saturday after Black Friday, this year it’s November 29th.  For Small Businesses, it is a pretty big deal.  As one of the owners of a small business in downtown Elkton, it feels like a special celebration and recognition of us and all small businesses.  The point of the event is to purposefully go out and shop at small businesses on that day in particular.  Of course, all small business owners want you to remember them whenever you shop, eat, need a repair or some construction, need your hair done – I think you get the picture…

Many studies have been done about the impact small businesses have on a community.  According to the SBE Council, small businesses are incubators for innovation and employment growth and have accounted for 60% of the net new jobs created since the end of the recession, which began in about mid-2009.  According to the American Independent Business Alliance, “Multiple studies show locally-owned independent restaurants return twice as much per dollar of revenue to our local economy than chain restaurants. And independent retailers return more than three times as much money per dollar of sales than chain competitors.”  Additionally, according to AMIBA, “Buying remotely on the web creates almost no local benefit-just a few minutes’ work for a delivery person.”

My small business, The Palette & The Page, a gallery owned by women in downtown Elkton, has been in existence for 5 years.  With much help from Cecil County Public Library’s Small Business Information Center (SBIC), we have grown to represent 30 local artists, 12 local authors and provide our community with a place to find truly unique items for themselves, their homes and their family and friends.

We’ve also been very instrumental in creating an active First Friday Art Loop in Downtown Elkton, providing opportunities to see new artwork, meet artists and authors, hear live music AND support small businesses- all throughout the Elkton Arts & Entertainment District.  Just this year we were chosen to receive the 2014 Small Business of the Year Award from the Elkton Chamber & Alliance.

On November 29th, for Small Business Saturday, we are joining forces with Small Busi-nesses everywhere, but especially those in our community.  We encourage you to “Shop Small” – support the places in your community that add value by helping to make the community strong, where people remember you, where you can be a part of giving back by spending your dollars  in a place where it will impact your community twice as much.  Additionally, your support will keep on giving as those businesses return their dollars to their community by investing in the community.  We look forward to seeing you on Saturday, November 29th!

If you are interested in starting your own small business, contact the Small Business Information Center at 410-996-5600 ext 128. Also, try this resource for small business success.

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