Authors Brunner and Emery in their book, "Do you Matter? How Great Design will make People Love Your Company," posit that great design can take an enterprise to new levels. They use their own professional experience as entrepreneurs, consultants, and designers to give advice to entrepreneurs on successful marketing practices.
The first chapter uses specific examples to explain the power of design to readers. Apple, Motorola's Razr phones, Nike, and the Burj Al Arab Hotel in Dubai are some of the many examples the book delves into to prove the emotional attachment that design has on the end user.
This book proves that design matters and is the best means of building that indirect relationship with customers. "Design should be treated as a top strategic element of your business. Few things are more important."
This book is highly recommended for entrepreneurs trying to create a brand for their new product or service. Design is a process and this book is a guide through that process.
Recommended by Laura Metzler