If you like the idea of being your own boss and you have the drive, determination and passion to be an entrepreneur, but you are just not sure how to transform this vision or dream into reality, this book is for you. Sirolli bases the book on what he calls the Trinity of Management. This trinity includes "products," "marketing," and "financial management." He then asks the reader to decide if he or she is a product person, a marketer, or a financial manager. They key to being successful at business, according to Sirolli, is to excel at all three (or have team players that excel in something you don't). With the perfect product but no innovative marketing or smart financial management, a business will fail. This book gives insight into how to become successful in all three aspects of the Trinity of Management.
Recommended by Laura Metzler