The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change is easy if you use Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ Fogg is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience personally coaching over 40,000 people, Tiny Habits cracks the code of habit formation. The Einstein of Behavior Science, Fogg guides you to find the small changes that can change everything in your life. In the Tiny Habits Method, you don't set goals or track your behavior, or even need to be super motivated. Instead, with every chapter's breakthrough discovery, you learn the powerful skills of change. Fogg's research shows that transformation happens when we feel good about our successes instead of feeling bad about our failures. With Tiny Habits it is easy to succeed and surprisingly fun to change. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.