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Marketing Your Local Business in 2016

Branch North East Branch

Created by Matthew Lowder
  • Details about Ultimate Guide to Local Business Marketing

    Ultimate Guide to Local Business Marketing

    Darren Shaw; Phil Rozek; Nyagoslav Zhekov; Garrett French; Perry Marshall; Talor Zamir

    MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this gui……more

  • Details about Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing

    Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing

    Dave Kerpen; Mallorie Rosenbluth; Meg Riedinger

    The NEW YORK TIMES and USA TODAY bestseller--updated with today's hottest sites! A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today's emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your custome……more

  • Details about Main Street Entrepreneur: Build Your Dream Company Doing What You Love Where You Live

    Main Street Entrepreneur: Build Your Dream Company Doing What You Love Where You Live

    Michael Glauser

    100 Cities. 100 Entrepreneurs. 9 Keys for Success. Main Street Entrepreneur offers a unique look at what it takes to create a successful and thriving business. Lifelong entrepreneur, business consultant and university professor Michael Glauser rode 4,005 miles in 45 days, spent 246 hours on a bike seat, climbed 165,748 vertical feet, and interviewed more than 100 entrepreneurs in 100 cities along the way to discover the secrets to entrepreneurial success. Glauser has distilled hours of intervi……more

  • Details about Hooked : how to build habit-forming products

    Hooked : how to build habit-forming products

    Nir Eyal

    How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products ……more

  • Details about Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Nick Westergaard

    It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a ……more

  • Details about The 10% Entrepreneur: Live Your Start-Up Dream Without Quitting Your Day Job

    The 10% Entrepreneur: Live Your Start-Up Dream Without Quitting Your Day Job

    Patrick J. McGinnis

    Choosing between the stability of a traditional career and the upside of entrepreneurship? Why not have both? Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn't want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay. What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of e……more

  • Details about The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses

    The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses

    Eric Ries.

    Most startups fail. But many of those failures are preventable.nbsp; The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup asnbsp; an organization dedicated to creating something new under conditions of extreme uncertainty . This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate th……more

  • Details about The Economy of You: Discover Your Inner Entrepreneur and Recession - Proof Your Life

    The Economy of You: Discover Your Inner Entrepreneur and Recession - Proof Your Life

    Kimberly Palmer

    The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it-entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They're adding to their incomes and creating safety nets in case the ax falls at work. In the process, they're unlocking their creativity and finding a sense of fulfillment they never dreamed possible. Financial columnist K……more